Giornate ricche di preziosi dibattiti, presentazioni, tendenze e innovazioni: Anuga 2025, la fiera leader e più grande del mondo per gli alimenti e le bevande. Anche quest'anno abbiamo partecipato come espositore.
E' stato un piacere incontrarvi alla fiera, un'ottima occasione per condividere la nostra passione e i nostri prodotti.","Congratulazioni per il successo della fiera, ci siamo sentiti davvero orgogliosi di farne parte.
SIAL Paris 2024: Fresh Tropical and Alibaba Featured for the Second Year
We returned to SIAL Paris 2024, the world's premier food trade show, to confirm our role as a leader in innovation and international distribution. For our second official participation, we chose to go big, celebrating the success of our brands in a showcase of over 7,500 exhibitors.
The Alibaba Brand: A Tradition of Visibility
A distinctive sign that doesn't go unnoticed: for the third consecutive year, Fresh Tropical has sponsored the show's official lanyards with the Alibaba brand.
Seeing thousands of professionals wearing the Alibaba brand for three consecutive editions is not just a marketing choice, but a statement of stability and strength. This historic sponsorship allows us to:
Accompany every visitor: The Alibaba logo has become a familiar feature among the pavilions of the Parc des Expositions de Paris-Nord Villepinte.
Strengthening Brand Identity: Strengthening the link between Fresh Tropical and global excellence through constant and sustained visibility.
Advertising and Networking for Our Brands
In addition to lanyards, we strengthened the presence of our various brands through targeted advertising campaigns and strategic exhibition spaces. Our mission at SIAL 2024 was clear: to act as a bridge between the quality of our products and the most demanding international markets.
Thanks to this synergy, the brands distributed by Fresh Tropical enjoyed a privileged platform to meet with large-scale retail buyers, global distributors, and food industry influencers, achieving concrete results and new strategic partnerships.
In Austria, thanks to our client PROSI, we provided participants with free bags containing spices and mixes of our Alibaba brand, this allowed us to let customers try our product and test the quality.
A festival known for the Sikh community or the Indian region of Pune, this year celebrated in Brescia where our company set up stands with free fruit juices for participants and participation by the WAGHBAKRI brand giving Chai, a typical Indian drink.
Our company has proposed to its suppliers to integrate their artwork and drawings on our vehicles, to allow customers to display their products on the streets and advertise.
Second fair in Germany with a more modern and larger stand look, always exhibiting the best brands and investing in various posters this time with products and brands of our suppliers, always investing in the supply of LANEYARD for badges throughout the fair.
First fair in the most important fair event in the world in Paris, we exhibited various brands and our products with a wonderful two-story booth, displaying the main brands we distribute and improving our European customer portfolio, increasing our trust and cooperation with existing customers who visited us at the event, we sponsored the Laneyard with our logo and that of the fair, offering all the fair attendees our laneyard to hang their visitor badge.
This was our first European fair, where we had a successful presentation of our company in Europe, here European customers began to know us and visualize our brand, it was a fair with a look of a grocery store, We invested in the image of the company and brand by advertising in various entrances and corridors of the fair.
In 2019 the company decides to participate in a fair in RHO MILANO, where we decide to exhibit our products and brand to customers, to increase the knowledge and presence of our brand together with other brands. Event Lasted 4 days with a positive feedback for the Italian market.