Fresh Tropical: wholesale and distribution of ethnic and exotic food in Italy and Europe
Products of the week
Fresh Tropical srl by Jawad is a highly qualified company for the preservation and distribution of any ethnic specialty. We care about the well-being and success of each person who works with us. We guarantee high standards and a safe and person-friendly work environment. We pursue excellence in everything we do. We include and give voice to every opinion. We respect and listen to our people. We give our employees the opportunity to make decisions that improve their work and that benefit our customers and our company.
Days full of valuable talks, presentations, trends and innovations: Anuga 2025, the world's leading and largest trade fair for food and beverages. This year, once again, we took part as an exhibitor.
It was a pleasure to meet you at the fair, a great opportunity to share our passion and our products. Congratulations on the success of the fair: we were truly proud to be part of it.
SIAL Paris 2024: Fresh Tropical and Alibaba Featured for the Second Year
We returned to SIAL Paris 2024, the world's premier food trade show, to confirm our role as a leader in innovation and international distribution. For our second official participation, we chose to go big, celebrating the success of our brands in a showcase of over 7,500 exhibitors.
The Alibaba Brand: A Tradition of Visibility
A distinctive sign that doesn't go unnoticed: for the third consecutive year, Fresh Tropical has sponsored the show's official lanyards with the Alibaba brand.
Seeing thousands of professionals wearing the Alibaba brand for three consecutive editions is not just a marketing choice, but a statement of stability and strength. This historic sponsorship allows us to:
Accompany every visitor: The Alibaba logo has become a familiar feature among the pavilions of the Parc des Expositions de Paris-Nord Villepinte.
Strengthening Brand Identity: Strengthening the link between Fresh Tropical and global excellence through constant and sustained visibility.
Advertising and Networking for Our Brands
In addition to lanyards, we strengthened the presence of our various brands through targeted advertising campaigns and strategic exhibition spaces. Our mission at SIAL 2024 was clear: to act as a bridge between the quality of our products and the most demanding international markets.
Thanks to this synergy, the brands distributed by Fresh Tropical enjoyed a privileged platform to meet with large-scale retail buyers, global distributors, and food industry influencers, achieving concrete results and new strategic partnerships.
In Austria, thanks to our client PROSI, we provided participants with free bags containing spices and mixes of our Alibaba brand, this allowed us to let customers try our product and test the quality.





















